Spending too much money and time on facebook?

A social networking service (also social networking site or SNS) is a platform to build social networks or social relations among people who share similar interests, activities, backgrounds or real-life connections
A social network service consists of a representation of each user (often a profile), his or her social links, and a variety of additional services such as career services
[1] Social network sites are web-based services that allow individuals to create a public profile, create a list of users with whom to share connections, and view and cross the connections within the system
[2] Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging
Social network sites are varied and they incorporate new information and communication tools such as mobile connectivity, photo/video/sharing and blogging
[3] Online community services are sometimes considered a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered
Social networking sites allow users to share ideas, pictures, posts, activities, events, and interests with people in their network
According to the Oxford Dictionary, a “social network” is a dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc
The main types of social networking services are those that contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages), and a recommendation system linked to trust
Popular methods now combine many of these, with American-based services such as Facebook, Google+, LinkedIn, Instagram, Pinterest, Vine, Tumblr, and Twitter widely used worldwide; Wechat, Sina Weibo, and Tencent QQ in China; Nexopia in Canada;[4] Badoo,[5] Bebo,[6] Vkontakte (Russia), Delphi, Draugiem
lv (Latvia), iWiW (Hungary), Nasza-Klasa (Poland), Soup (Austria), Glocals in Switzerland, Skyrock, The Sphere, StudiVZ (Germany), Tagged, Tuenti (mostly in Spain), Myspace, Xanga and XING[7] in parts of Europe;[8] Hi5 in South America and Central America; Mxit in Africa;[9] CarnivalPics based in Nigeria; Cyworld, Mixi, Renren, Friendster, Sina Weibo and Wretch in Asia and the Pacific Islands
Social network services can be split into three types: socializing social network services are primarily for socializing with existing friends (e
, Facebook); networking social network services are primarily for non-social interpersonal communication (e
, LinkedIn); and social navigation social network services are primarily for helping users to find specific information or resources (e
, Goodreads for books)
There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests (see the FOAF standard)
A study reveals that India has recorded world’s largest growth in terms of social media users in 2013
[11] A 2013 survey found that 73% of U
adults use social networking sites
The potential for computer networking to facilitate newly improved forms of computer-mediated social interaction was suggested early on
[13] Efforts to support social networks via computer-mediated communication were made in many early online services, including Usenet,[14] ARPANET, LISTSERV, and bulletin board services (BBS)
Many prototypical features of social networking sites were also present in online services such as America Online, Prodigy, CompuServe, ChatNet, and The WELL
Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe
com (1995),[16] Geocities (1994) and Tripod
Many of these early communities focused on bringing people together to interact with each other through chat rooms, and encouraged users to share personal information and ideas via personal webpages by providing easy-to-use publishing tools and free or inexpensive webspace
Some communities – such as Classmates
com – took a different approach by simply having people link to each other via email addresses
PlanetAll started in 1996
In the late 1990s, user profiles became a central feature of social networking sites, allowing users to compile lists of “friends” and search for other users with similar interests
New social networking methods were developed by the end of the 1990s, and many sites began to develop more advanced features for users to find and manage friends
[17] This newer generation of social networking sites began to flourish with the emergence of SixDegrees
com in 1997,[18] followed by Makeoutclub in 2000,[19][20] Hub Culture and Friendster in 2002,[21] and soon became part of the Internet mainstream
However, thanks to the nation’s high internet penetration rate, the first mass social networking site was the South Korean service, Cyworld, launched as a blog-based site in 1999 and social networking features added in 2001
[22] It also became one of the first companies to profit from the sale of virtual goods
[23][24] Friendster was followed by MySpace and LinkedIn a year later, and eventually Bebo
Friendster became very popular in the Pacific Islands
Orkut became the first popular social networking service in Brazil (although most of its very first users were from the United States) and quickly grew in popularity in India (Madhavan, 2007)
[25] Attesting to the rapid increase in social networking sites’ popularity, by 2005, it was reported that Myspace was getting more page views than Google
Facebook,[26] launched in 2004, became the largest social networking site in the world[27] in early 2009
[28] Facebook was first introduced (in 2004) as a Harvard social networking site,[25] expanding to other universities and eventually, anyone
The term Social media was introduced and soon became widespread
Web-based social networking services make it possible to connect people who share interests and activities across political, economic, and geographic borders
[30] Through e-mail and instant messaging, online communities are created where a gift economy and reciprocal altruism are encouraged through cooperation
Information is suited to a gift economy, as information is a nonrival good and can be gifted at practically no cost
[31][32] Scholars[33] have noted that the term “social” cannot account for technological features of the social network platforms alone
Hence, the level of network sociability should determine by the actual performances of its users
According to the communication theory of uses and gratifications, an increasing amount of individuals are looking to the internet and social media to fulfill cognitive, affective, personal integrative, social integrative, and tension free needs
With internet technology as a supplement to fulfill needs, it is in turn affecting every day life, including relationships, school, church, entertainment, and family
Companies are using social media as a way to learn about potential employees’ personalities and behavior
[35] In numerous situations a candidate who might otherwise have been hired has been rejected due to offensive or otherwise unseemly photos or comments posted to social networks or appearing on a newsfeed
Facebook and other social networking tools are increasingly the object of scholarly research
Scholars in many fields have begun to investigate the impact of social networking sites, investigating how such sites may play into issues of identity, privacy,[36] social capital, youth culture, and education
[37] Research has also suggested that individuals add offline friends on Facebook to maintain contact and often this blurs the lines between work and home lives
According to a study in 2015, 63% of the users of Facebook or Twitter in the USA consider these networks to be their main source of news, with entertainment news being the most seen
In the times of breaking news, Twitter users are more likely to stay invested in the story
In some cases when the news story is more political, users may be more likely to voice their opinion on a linked Facebook story with a comment or like, while Twitter users will just follow the sites feed and/ or retweet the article
Several websites are beginning to tap into the power of the social networking model for philanthropy
Such models provide a means for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested users
[40] Social networks are providing a different way for individuals to communicate digitally
These communities of hypertexts allow for the sharing of information and ideas, an old concept placed in a digital environment
In 2011, HCL Technologies conducted research that showed that 50% of British employers had banned the use of social networking sites/services during office hours
Research has provided us with mixed results as to whether or not one’s involvement in social networking can affect their feelings of loneliness
Studies have indicated that how a person chooses to use social networking can change their feelings of loneliness in either a negative or positive way
Some companies with mobile workers have encouraged their workers to use social networking to feel connected, educators are using it to keep connected with their students and individuals are benefiting from social networking to keep connect with already close relationships that they’ve developed under circumstances that would otherwise make it difficult to do so
([43]) Each social networking user is able to create a community that centers around a personal identity they choose to create online
According to Boyd and Ellison’s (2007) article, “Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life”, social networking sites share a variety of technical features that allow individuals to: construct a public/semi-public profile, articulate a list of other users that they share a connection with, and view their list of connections within the system
The most basic of these are visible profiles with a list of “friends” who are also users of the site
In an article entitled “Social Network Sites: Definition, History, and Scholarship,” Boyd and Ellison adopt Sunden’s (2003) description of profiles as unique pages where one can “type oneself into being
“[45] A profile is generated from answers to questions, such as age, location, interests, etc
Some sites allow users to upload pictures, add multimedia content or modify the look and feel of the profile
, Facebook, allow users to enhance their profile by adding modules or “Applications
“[45] Many sites allow users to post blog entries, search for others with similar interests and compile and share lists of contacts
User profiles often have a section dedicated to comments from friends and other users
To protect user privacy, social networks typically have controls that allow users to choose who can view their profile, contact them, add them to their list of contacts, and so on
There is a trend towards more interoperability between social networks led by technologies such as OpenID and OpenSocial
In most mobile communities, mobile phone users can now create their own profiles, make friends, participate in chat rooms, create chat rooms, hold private conversations, share photos and videos, and share blogs by using their mobile phone
Some companies provide wireless services that allow their customers to build their own mobile community and brand it; one of the most popular wireless services for social networking in North America and Nepal is Facebook Mobile
While the popularity of social networking consistently rises,[47] new uses for the technology are frequently being observed
At the forefront of emerging trends in social networking sites is the concept of “real-time web” and “location-based
” Real-time allows users to contribute contents, which is then broadcast as it is being uploaded – the concept is analogous to live radio and television broadcasts
Twitter set the trend for “real-time” services, wherein users can broadcast to the world what they are doing, or what is on their minds within a 140-character limit
Facebook followed suit with their “Live Feed” where users’ activities are streamed as soon as it happens
While Twitter focuses on words, Clixtr, another real-time service, focuses on group photo sharing wherein users can update their photo streams with photos while at an event
Facebook, however, remains the largest photo sharing site – Facebook application and photo aggregator Pixable estimates that Facebook will have 100 billion photos by Summer 2012
[48] In April, 2012, the image-based social media network Pinterest had become the third largest social network in the United States
Companies have begun to merge business technologies and solutions, such as cloud computing, with social networking concepts
Instead of connecting individuals based on social interest, companies are developing interactive communities that connect individuals based on shared business needs or experiences
Many provide specialized networking tools and applications that can be accessed via their websites, such as LinkedIn
Others companies, such as Monster
com, have been steadily developing a more “socialized” feel to their career center sites to harness some of the power of social networking sites
These more business related sites have their own nomenclature for the most part but the most common naming conventions are “Vocational Networking Sites” or “Vocational Media Networks”, with the former more closely tied to individual networking relationships based on social networking principles
Foursquare gained popularity as it allowed for users to “check-in” to places that they are frequenting at that moment
Gowalla is another such service that functions in much the same way that Foursquare does, leveraging the GPS in phones to create a location-based user experience
Clixtr, though in the real-time space, is also a location-based social networking site, since events created by users are automatically geotagged, and users can view events occurring nearby through the Clixtr iPhone app
Recently, Yelp announced its entrance into the location-based social networking space through check-ins with their mobile app; whether or not this becomes detrimental to Foursquare or Gowalla is yet to be seen, as it is still considered a new space in the Internet technology industry
One popular use for this new technology is social networking between businesses
Companies have found that social networking sites such as Facebook and Twitter are great ways to build their brand image
According to Jody Nimetz, author of Marketing Jive,[51] there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead generation tool to intercept potential prospects
[51] These companies are able to drive traffic to their own online sites while encouraging their consumers and clients to have discussions on how to improve or change products or services
As of September 2013, 71% of online adults use Facebook, 17% use Instagram, 21% use Pinterest, and 22% use LinkedIn
Over the past few years the niche social network has steadily grown in popularity, thanks to better levels of user interaction and engagement
In 2012, a survey by Reuters and research firm Ipsos[53] found that one in three users were getting bored with Facebook and in 2014 the GlobalWebIndex found that this figured had risen to almost 50%
The niche social network offers a specialized space that’s designed to appeal to a very specific market with a clearly defined set of needs
Where once the streams of social minutia on networks such as Facebook and Twitter were the ultimate in online voyeurism, now users are looking for connections, community and shared experiences
Social networks that tap directly into specific activities, hobbies, tastes and lifestyles are seeing a consistent rise in popularity
These social platforms offer brands a rich space in which to engage with their target market and build awareness
One other use that is being discussed is the use of social networks in the science communities
Julia Porter Liebeskind et al
have published a study on how new biotechnology firms are using social networking sites to share exchanges in scientific knowledge
[54] They state in their study that by sharing information and knowledge with one another, they are able to “increase both their learning and their flexibility in ways that would not be possible within a self-contained hierarchical organization
” Social networking is allowing scientific groups to expand their knowledge base and share ideas, and without these new means of communicating their theories might become “isolated and irrelevant”
In fact, researchers use social networks frequently to maintain and develop professional relationships
[55] They are interested in consolidating social ties and professional contact, keeping in touch with friends and colleagues and seeing what their own contacts are doing
This can be related to their need to keep updated on the activities and events of their friends and colleagues in order to establish collaborations on common fields of interest and knowledge sharing
[56] Social Networks are used also to communicate scientists research results[57] and as a public communication tool and to connect people who share the same professional interests, their benefits can vary according to the discipline
[58] The most interesting aspects of social networks for professional purposes are their potentialities in terms of dissemination of information and the ability to reach and multiply professional contacts exponentially
Social networks like Academia
edu, LinkedIn, Facebook, and ResearchGate give the possibility to join professional groups and pages, to share papers and results, publicize events, to discuss issues and create debates
[56] Academia
edu is extensively used by researchers, where they follow a combination of social networking and scholarly norms
[59] ResearchGate is also widely used by researchers, especially to disseminate and discuss their publications,[60] where it seems to attract an audience that it wider than just other scientists
The advent of social networking platforms may also be impacting the way(s) in which learners engage with technology in general
For a number of years, Prensky’s (2001) dichotomy between Digital Natives and Digital Immigrants has been considered a relatively accurate representation of the ease with which people of a certain age range—in particular those born before and after 1980—use technology
Prensky’s theory has been largely disproved, however, and not least on account of the burgeoning popularity of social networking sites and other metaphors such as White and Le Cornu’s “Visitors” and “Residents” (2011) are greater currency
The use of online social networks by school libraries is also increasingly prevalent and they are being used to communicate with potential library users, as well as extending the services provided by individual school libraries
Social networks and their educational uses are of interest to many researchers
According to Livingstone and Brake (2010), “Social networking sites, like much else on the Internet, represent a moving target for researchers and policy makers
”[63] Pew Research Center project, called Pew Internet, did a USA-wide survey in 2009 and in 2010 February published that 47% of American adults use a social networking website
[64] Same survey found that 73% of online teenagers use SNS, which is an increase from 65% in 2008, 55% in 2006
[64] Recent studies have shown that social network services provide opportunities within professional education, curriculum education, and learning
However, there are constraints in this area
Researches, especially in Africa, have disclosed that the use of social networks among students have been known to negatively affect their academic life
This is buttressed by the fact that their use constitutes distractions, as well as that the students tend to invest a good deal of time in the use of such technologies
Albayrak and Yildirim (2015) examined the educational use of social networking sites
They investigated students’ involvement in Facebook as a Course Management System (CMS) and the findings of their study support that Facebook as a CMS has the potential to increase student involvement in discussions and out-of-class communication among instructors and students
Professional use of social networking services refers to the employment of a network site to connect with other professionals within a given field of interest
SNSs like LinkedIn, a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients
Not only does LinkedIn provide a professional social use, but it also encourages people to inject their personality into their profile–making it more personal than a resume
[66] Other network sites are now being used in this manner, Twitter has become [a] mainstay for professional development as well as promotion[67] and online SNSs support both the maintenance of existing social ties and the formation of new connections
Much of the early research on online communities assume that individuals using these systems would be connecting with others outside their preexisting social group or location, liberating them to form communities around shared interests, as opposed to shared geography
[68] Other researchers have suggested that the professional use of network sites produce “social capital
” For individuals, social capital allows a person to draw on resources from other members of the networks to which he or she belongs
These resources can take the form of useful information, personal relationships, or the capacity to organize groups
As well, networks within these services also can be established or built by joining special interest groups that others have made, or creating one and asking others to join
According to Doering, Beach and O’Brien, a future English curriculum needs to recognize a major shift in how adolescents are communicating with each other
[70] Curriculum uses of social networking services also can include sharing curriculum-related resources
Educators tap into user-generated content to find and discuss curriculum-related content for students
Responding to the popularity of social networking services among many students, teachers are increasingly using social networks to supplement teaching and learning in traditional classroom environments as they can provide new opportunities for enriching existing curriculum through creative, authentic and flexible, non-linear learning experiences
[71] Some social networks, such as English, baby! and LiveMocha, are explicitly education-focused and couple instructional content with an educational peer environment
[72] The new Web 2
0 technologies built into most social networking services promote conferencing, interaction, creation, research on a global scale, enabling educators to share, remix, and repurpose curriculum resources
In short, social networking services can become research networks as well as learning networks
Educators and advocates of new digital literacies are confident that social networking encourages the development of transferable, technical, and social skills of value in formal and informal learning
[63] In a formal learning environment, goals or objectives are determined by an outside department or agency
Tweeting, instant messaging, or blogging enhances student involvement
Students who would not normally participate in class are more apt to partake through social network services
Networking allows participants the opportunity for just-in-time learning and higher levels of engagement
[74] The use of SNSs allow educators to enhance the prescribed curriculum
When learning experiences are infused into a website, students utilize everyday for fun, students realize that learning can and should be a part of everyday life
[citation needed] It does not have to be separate and unattached
[75] Informal learning consists of the learner setting the goals and objectives
It has been claimed that media no longer just influence our culture
They are our culture
[76] With such a high number of users between the ages of 13-18, a number of skills are developed
Participants hone technical skills in choosing to navigate through social networking services
This includes elementary items such as sending an instant message or updating a status
The development of new media skills are paramount in helping youth navigate the digital world with confidence
Social networking services foster learning through what Jenkins (2006) describes as a “Participatory Culture
“[77] A participatory culture consists of a space that allows engagement, sharing, mentoring, and an opportunity for social interaction
Participants of social network services avail of this opportunity
Informal learning, in the forms of participatory and social learning online, is an excellent tool for teachers to sneak in material and ideas that students will identify with and therefore, in a secondary manner, students will learn skills that would normally be taught in a formal setting in the more interesting and engaging environment of social learning
[78] Sites like Twitter provide students with the opportunity to converse and collaborate with others in real time
Social networking services provide a virtual “space” for learners
James Gee (2004) suggests that affinity spaces instantiate participation, collaboration, distribution, dispersion of expertise, and relatedness
[79] Registered users share and search for knowledge which contributes to informal learning
In the past, social networking services were viewed as a distraction and offered no educational benefit
Blocking these social networks was a form of protection for students against wasting time, bullying, and invasions of privacy
In an educational setting, Facebook, for example, is seen by many instructors and educators as a frivolous, time-wasting distraction from schoolwork, and it is not uncommon to be banned in junior high or high school computer labs
[75] Cyberbullying has become an issue of concern with social networking services
According to the UK Children Go Online survey of 9- to 19-year-olds, it was found that a third have received bullying comments online
[80] To avoid this problem, many school districts/boards have blocked access to social networking services such as Facebook, MySpace, and Twitter within the school environment
Social networking services often include a lot of personal information posted publicly, and many believe that sharing personal information is a window into privacy theft
Schools have taken action to protect students from this
It is believed that this outpouring of identifiable information and the easy communication vehicle that social networking services opens the door to sexual predators, cyberbullying, and cyberstalking
[81] In contrast, however, 70% of social media using teens and 85% of adults believe that people are mostly kind to one another on social network sites
[64] Recent research suggests that there has been a shift in blocking the use of social networking services
In many cases, the opposite is occurring as the potential of online networking services is being realized
It has been suggested that if schools block them [social networking services], they’re preventing students from learning the skills they need
[82] Banning social networking […] is not only inappropriate but also borderline irresponsible when it comes to providing the best educational experiences for students
[83] Schools and school districts have the option of educating safe media usage as well as incorporating digital media into the classroom experience, thus preparing students for the literacy they will encounter in the future
A cyberpsychology research study conducted by Australian researchers demonstrated that a number of positive psychological outcomes are related to Facebook use
[84][85] These researchers established that people can derive a sense of social connectedness and belongingness in the online environment
Importantly, this online social connectedness was associated with lower levels of depression and anxiety, and greater levels of subjective well-being
These findings suggest that the nature of online social networking determines the outcomes of online social network use
Social networks are being used by activists as a means of low-cost grassroots organizing
Extensive use of an array of social networking sites enabled organizers of the 2009 National Equality March to mobilize an estimated 200,000 participants to march on Washington with a cost savings of up to 85% per participant over previous methods
[86] The August 2011 England riots were similarly considered to have escalated and been fuelled by this type of grassroots organization
A final rise in social network use is being driven by college students using the services to network with professionals for internship and job opportunities
Many studies have been done on the effectiveness of networking online in a college setting, and one notable one is by Phipps Arabie and Yoram Wind published in Advances in Social Network Analysis
Many schools have implemented online alumni directories which serve as makeshift social networks that current and former students can turn to for career advice
However, these alumni directories tend to suffer from an oversupply of advice-seekers and an undersupply of advice providers
One new social networking service, Ask-a-peer, aims to solve this problem by enabling advice seekers to offer modest compensation to advisers for their time
A social network hosting service is a web hosting service that specifically hosts the user creation of web-based social networking services, alongside related applications
A social trading network is a service that allows traders of financial derivatives such as Contracts for Difference or Foreign Exchange Contracts to share their trading activity via trading profiles online
Such services are created by financial brokers
Few social networks charge money for membership
In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers’ minds
Companies such as Myspace and Facebook sell online advertising on their site
Their business model is based upon large membership count, and charging for membership would be counterproductive
[88] Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide
[89] In recent times, Apple has been critical of the Google and Facebook model, in which users are defined as product and a commodity, and their data being sold for marketing revenue
Social networks operate under an autonomous business model, in which a social network’s members serve dual roles as both the suppliers and the consumers of content
This is in contrast to a traditional business model, where the suppliers and consumers are distinct agents
Revenue is typically gained in the autonomous business model via advertisements, but subscription-based revenue is possible when membership and content levels are sufficiently high
People use social networking sites for meeting new friends, finding old friends, or locating people who have the same problems or interests they have, called niche networking
More and more relationships and friendships are being formed online and then carried to an offline setting
Psychologist and University of Hamburg professor Erich H
Witte says that relationships which start online are much more likely to succeed
Witte has said that in less than 10 years, online dating will be the predominant way for people to start a relationship
[92] One online dating site claims that 2% of all marriages begin at its site, the equivalent of 236 marriages a day
Other sites claim one in five relationships begin online
Users do not necessarily share with others the content which is of most interest to them, but rather that which projects a good impression of themselves
While everyone agrees that social networking has had a significant impact on social interaction, there remains a substantial disagreement as to whether the nature of this impact is completely positive
A number of scholars have done research on the negative effects of internet communication as well
These researchers have contended that this form of communication is an impoverished version of conventional face-to-face social interactions, and therefore produce negative outcomes such as loneliness and depression for users who rely on social networking entirely
By engaging solely in online communication, interactions between communities, families, and other social groups are weakened
Privacy concerns with social networking services have been raised growing concerns among users on the dangers of giving out too much personal information and the threat of sexual predators
Users of these services also need to be aware of data theft or viruses
However, large services, such as Myspace and Netlog, often work with law enforcement to try to prevent such incidents
[citation needed]
In addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large corporations or governmental bodies, allowing a profile to be produced on an individual’s behavior on which decisions, detrimental to an individual, may be taken
Furthermore, there is an issue over the control of data—information that was altered or removed by the user may in fact be retained and passed to third parties
This danger was highlighted when the controversial social networking site Quechup harvested e-mail addresses from users’ e-mail accounts for use in a spamming operation
Privacy concerns also play an important role in explaining why a lot of employees avoid using their (internal) company social network site
In medical and scientific research, asking subjects for information about their behaviors is normally strictly scrutinized by institutional review boards, for example, to ensure that adolescents and their parents have informed consent
It is not clear whether the same rules apply to researchers who collect data from social networking sites
These sites often contain a great deal of data that is hard to obtain via traditional means
Even though the data are public, republishing it in a research paper might be considered invasion of privacy
Privacy on social networking sites can be undermined by many factors
For example, users may disclose personal information, sites may not take adequate steps to protect user privacy, and third parties frequently use information posted on social networks for a variety of purposes
“For the Net generation, social networking sites have become the preferred forum for social interactions, from posturing and role playing to simply sounding off
However, because such forums are relatively easy to access, posted content can be reviewed by anyone with an interest in the users’ personal information”
Following plans by the UK government to monitor traffic on social networks[102] schemes similar to e-mail jamming have been proposed for networks such as Twitter and Facebook
These would involve “friending” and “following” large numbers of random people to thwart attempts at network analysis
Privacy concerns have been found to differ between users according to gender and personality
Women are less likely to publish information that reveals methods of contacting them
Personality measures openness, extraversion, and conscientiousness were found to positively affect the willingness to disclose data, while neuroticism decreases the willingness to disclose personal information
Through data mining, companies are able to improve their sales and profitability
With this data, companies create customer profiles that contain customer demographics and online behavior
A recent strategy has been the purchase and production of “network analysis software”
This software is able to sort out through the influx of social networking data for any specific company
[104] Facebook has been especially important to marketing strategists
Facebook’s controversial “Social Ads” program gives companies access to the millions of profiles in order to tailor their ads to a Facebook user’s own interests and hobbies
However, rather than sell actual user information, Facebook sells tracked “social actions”
That is, they track the websites a user uses outside of Facebook through a program called Facebook Beacon
There has been a trend for social networking sites to send out only “positive” notifications to users
For example, sites such as Bebo, Facebook, and MySpace will not send notifications to users when they are removed from a person’s friends list
Likewise, Bebo will send out a notification if a user is moved to the top of another user’s friends list but no notification is sent if they are moved down the list
This allows users to purge undesirables from their list extremely easily and often without confrontation since a user will rarely notice if one person disappears from their friends list
It also enforces the general positive atmosphere of the website without drawing attention to unpleasant happenings such as friends falling out, rejection and failed relationships
See also: Unauthorized access in online social networks
Many social networking services, such as Facebook, provide the user with a choice of who can view their profile
This is supposed to prevent unauthorized users from accessing their information
[106] Parents who want to access their child’s MySpace or Facebook account have become a big problem for teenagers who do not want their profile seen by their parents
By making their profile private, teens can select who may see their page, allowing only people added as “friends” to view their profile and preventing unwanted viewing of the profile by parents
Most teens are constantly trying to create a structural barrier between their private life and their parents
To edit information on a certain social networking service account, the social networking sites require you to login or provide a password
This is designed to prevent unauthorized users from adding, changing, or removing personal information, pictures, or other data
Social networking sites have created issues among getting hired for jobs and losing jobs because of exposing inappropriate content
Social networking sites are places on the Internet where users can update their statuses and express their personal opinions about life issues to their friends
This is controversial because employers can access their employee’s profiles, and judge them based on their social behavior
According to Silicon Republic’s statistics, 17,000 young people in six countries were interviewed in a survey
1 in 10 people aged 16 to 34 have been rejected for a job because of comments on an online profile
[108] This shows the effects that social networks have had on people’s lives
There have been numerous cases where employees have lost jobs because their opinions represented their companies negatively
In September 2013, there was a case when a woman got fired over Facebook because she posted disruptive information about her company stating that military patrons should not receive special treatment or discounts
A manager of the company found her opinion online, disagreed with it, and fired her because it completely went against the company’s mission statement
[109] In November 2012 there was a case in which a woman posted a racist remark about the President of the United States and mentioned content about a possible assassination
She lost her job, and was put under investigation by the Secret Service
Not only have employees lost their jobs in the United States, but it has happened with social network users internationally
In April 2011, a Lloyd’s banking group employee in the United Kingdom was fired for making a sarcastic post about the higher salary of her boss in relation to hers
[111] In February 2013 there was another case where a flight attendant working for a Russian airline lost her job because she posted a photo of herself giving the middle finger to a plane full of passengers
The photo went viral exposing it all over the Internet
[112] In November 2009, a woman working for IBM in Quebec, Canada, lost her company’s health insurance benefits because she posted photos displaying her mental health problem
The company decided to cut her benefits because it was costing them additional funds
Cases like these have created some privacy implications as to whether or not companies should have the right to look at employees’ social network profiles
In March 2012, Facebook decided they might take legal action against employers for gaining access to employee’s profiles through their passwords
[114] According to Facebook Chief Privacy Officer for policy, Erin Egan, the company has worked hard to give its users the tools to control who sees their information
He also said users shouldn’t be forced to share private information and communications just to get a job
According to the network’s Statement of Rights and Responsibilities, sharing or soliciting a password is a violation to Facebook
Employees may still give their password information out to get a job, but according to Erin Egan, Facebook will continue to do their part to protect the privacy and security of their users
The relative freedom afforded by social networking services has caused concern regarding the potential of its misuse by individual patrons
In October 2006, a fake MySpace profile created in the name of Josh Evans by Lori Janine Drew led to the suicide of Megan Meier
[116][not in citation given][117] The event incited global concern regarding the use of social networking services for bullying purposes
In July 2008, a Briton, Grant Raphael, was ordered to pay a total of GBP £22,000 (about USD $44,000) for libel and breach of privacy
Raphael had posted a fake page on Facebook purporting to be that of a former schoolfriend Matthew Firsht, with whom Raphael had fallen out in 2000
The page falsely claimed that Firsht was homosexual and that he was dishonest
[citation needed]
At the same time, genuine use of social networking services has been treated with suspicion on the ground of the services’ misuse
In September 2008, the profile of Australian Facebook user Elmo Keep was banned by the site’s administrators on the grounds that it violated the site’s terms of use
Keep is one of several users of Facebook who were banned from the site on the presumption that their names aren’t real, as they bear resemblance to the names of characters like Sesame Street’s Elmo
There are different forms where user data in social networks are accessed and updated without a user’s permission
One study[119] highlighted that the most common incidents included inappropriate comments posted on social networking sites (43%), messages sent to contacts that were never authored (25%) and change of personal details (24%)
The most incidents[120] are carried out by the victim’s friends (36%) or partners (21%) and one in ten victims say their ex-partner has logged into their account without prior consent
[121][122] The survey found that online social network accounts had been subject to unauthorized access in 60 million cases in 2011
Citizens and governments have been concerned with misuse of social networking services by children and teenagers, in particular in relation to online sexual predators
Overuse of social networking may also make children more susceptible to depression and anxiety
A certain number of actions have been engaged by governments to better understand the problem and find some solutions
[specify] A 2008 panel concluded that technological fixes such as age verification and scans are relatively ineffective means of apprehending online predators
[125] In May 2010, a child pornography social networking site with hundreds of members was dismantled by law enforcement
It was deemed “the largest crimes against children case brought anywhere by anyone”
[126] Girls in particular are also known to be at more of a risk online using social networks than boys
According to the article, High Tech or High Risks: Moral Panics About Girls Online, it suggests that young girls are more at risks because they are often represented through “products of play” in transgressive poses because they often manipulate other users online by making themselves look older than what they actually appear which can attract sexual predators
Also, girls are at a higher risk than boys because they are more vulnerable and naive to becoming victims of assault or harassment from any sexual predators online
Many parents of teenage girls worry about their safety online because of the many manipulations there are online and on social networking sites
Social networking can also be a risk to child safety in another way; parents can get addicted to games and neglect their children
One instance in South Korea resulted in the death of a child from starvation
Law enforcement agencies have published articles with their recommendations to parents about their children’s use of social networking sites
A common misuse of social networking sites such as Facebook is that it is occasionally used to emotionally abuse individuals
Such actions are often referred to as trolling
It is not rare for confrontations in the real world to be translated online
[citation needed] Trolling can occur in many different forms, such as (but not limited to) defacement of deceased person(s) tribute pages, name calling, playing online pranks on volatile individuals and controversial comments with the intention to cause anger and cause arguments
Online bullying, also called cyber-bullying, is a relatively common occurrence and it can often result in emotional trauma for the victim
Depending on the networking outlet, up to 39% of users admit to being “cyber-bullied”
[131] In her article, “Why Youth (Heart) Social Network Sites”, danah boyd, a researcher of social networks, quotes a teenager
The teenager expresses frustration towards networking sites like MySpace because it causes drama and too much emotional stress
[132] There are not many limitations as to what individuals can post when online
Individuals are given the power to post offensive remarks or pictures that could potentially cause a great amount of emotional pain for another individual
Interpersonal communication has been a growing issue as more and more people have turned to social networking as a means of communication
“Benniger (1987) describes how mass media has gradually replaced interpersonal communication as a socializing force
Further, social networking sites have become popular sites for youth culture to explore themselves, relationships, and share cultural artifacts”
Many teens and social networking users may be harming their interpersonal communication by using sites such as Facebook and MySpace
Stated by Baroness Greenfield, an Oxford University neuroscientist, “My fear is that these technologies are infantilizing the brain into the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment”
The convenience that social network sites give users to communicate with one another can also damage their interpersonal communication
Sherry Turkle, the founder and director of the MIT Initiative on Technology and Self, stated, “Networked, we are together, but so lessened are our expectations of each other that we feel utterly alone
And there is the risk that we come to see others as objects to be accessed–and only for the parts we find useful, comforting, or amusing”
[135] Furthermore, social network sites can create insincere friendships, Turkle also noted, “They nurture friendships on social-networking sites and then wonder if they are among friends
They become confused about companionship”
As social networking sites have risen in popularity over the past years, people have been spending an excessive amount of time on the Internet in general and social networking sites in specific
This has led researchers to debate the establishment of Internet addiction as an actual clinical disorder
[137] Social networking can also affect the extent to which a person feels lonely
In a Newsweek article, Johannah Cornblatt explains “Social-networking sites like Facebook and MySpace may provide people with a false sense of connection that ultimately increases loneliness in people who feel alone
Cacioppo, a neuroscientist at the University of Chicago, claims that social networking can foster feelings of sensitivity to disconnection, which can lead to loneliness
[138] Fabio Sabatini and Francesco Sarracino found that if an individual tends to (a) trust people and (b) have a significant number of face-to-face interactions, the individual is likely to assess their own well-being as relatively high
The researchers found that online social networking plays a positive role in subjective well-being when the networking is used to facilitate physical interactions, but networking activities that do not facilitate face-to-face interactions tend to erode trust, and this erosion can then negatively affect subjective well-being (independent of the online social interaction itself)
Sabatini and Sarracino conclude that “The overall effect of networking on individual welfare is significantly negative
“[139] However, some scholars have expressed that concerns about social networking are often exaggerated and poorly researched
There has been rapid growth in the number of U
patent applications that cover new technologies related to social networking
The number of published applications has been growing rapidly since 2003
There are now over 3,500 published applications
As many as 7,000 applications may be currently on file including those that haven’t been published yet
[141] Only about 400 of these applications have issued as patents,[142] however, due largely to the multi-year backlog in examination of business method patents and the difficulty in getting these patent applications allowed
It has been reported that social networking patents are important for the establishment of new start-up companies
[144] It has also been reported, however, that social networking patents inhibit innovation
[145] On June 15, 2010, the United States Patent and Trademark Office awarded Amazon
com a patent for a “Social Networking System” based on its ownership of PlanetAll
[146] The patent describes a Social Networking System as
A networked computer system provides various services for assisting users in locating, and establishing contact relationships with, other users
For example, in one embodiment, users can identify other users based on their affiliations with particular schools or other organizations
The system also provides a mechanism for a user to selectively establish contact relationships or connections with other users, and to grant permissions for such other users to view personal information of the user
The system may also include features for enabling users to identify contacts of their respective contacts
In addition, the system may automatically notify users of personal information updates made by their respective contacts
The patent has garnered attention due to its similarity to the popular social networking site Facebook
What types of speech workers are protected from being fired for on social networking websites has been an issue for American companies with over 100 complaints as of 2011 on this topic having been made to the National Labor Relations Board (NLRB)
[149] The National Labor Relations Act protects workers from being fired for “protected concerted activity”, which prevents workers from being fired for collective action, while allowing companies the right to fire workers for individual actions they take against the company
[149] Companies are concerned with the potential damage comments online can do to public image due to their visibility and accessibility, but despite over 100 cases being presented thus far to NLRB only one has led to a formal ruling, leaving uncertainty as to the boundaries of what types of speech the NLRB will ultimately protect or condemn
Most of the existing SNS sites use one or multiple dedicated data centers to serve all its users
Such infrastructure-based systems faces over-provisioning during non-peak hours, while may encounter service outage during peak hours, due to the highly dynamic of SNS users’ activities
There are several proposals, leveraging a decentralized architecture to ensure the scalability of SNS sites with low infrastructure cost
These proposals include Fethr,[150] uaOSN,[151] and Cuckoo
There is a growing number of social network users who decide to quit their user account by committing a so-called virtual identity suicide or Web 2
A 2013 study in the journal CyberPsychology, Behavior, and Social Networking investigated this phenomenon from the perspective of Facebook users
The number one reason for these users was privacy concerns (48%), being followed by a general dissatisfaction with the social networking website (14%), negative aspects regarding social network friends (13%) and the feeling of getting addicted to the social networking website (6%)
Facebook quitters were found to be more concerned about privacy, more addicted to the Internet and more conscientious
Sites such as Facebook are becoming increasingly popular tools for methods of ending relationships, proving that although new media is being used as a tool for connecting with individuals, it is now creating new problems associated with disconnecting from others
[154] Instead of the traditional phone call or face-to-face interaction between individuals, people are now starting to end relationships by simply changing their relationship status, knowing full well that their significant other will see it shortly
The problem with that is that you are left with no closure and the entire online world now knows you are no longer in a relationship
[155] In a 2010 study conducted online, nearly one-quarter of the 1,000 individuals surveyed found out that their own relationship was over by seeing it on Facebook
[156] New media websites have made our private lives much more public, especially when it comes to breaking up, since updates are able to be immediately viewed by everyone in our networks (which tend to be more people than we would normally tell personally); for example, having friends comment on your newly changed “single” relationship status, and having to explain what happened can be distressing
This creates further problems, as it is even more crucial to ‘save face’ after one’s relationship has been broken when one is connected to new media technologies
Erving Goffman argues that all social life boils down to face-to-face interactions
These interpersonal interactions are mediated by what Goffman terms as “face-work”, which are the actions undertaken to maintain consistency with one’s face, and to uphold the expressive order of social situations
Individuals attempt to keep a positive image of the self when interacting with others, and in order to do so, they may have to alter their appearance or manner in some way
[157] Such face-work can also be seen in new technologies, especially social media websites such as Facebook
If someone breaks up with you, you can actively choose what “face” you want to present to your friends, including your ex
You can choose to either post sad updates, which is the most natural thing you would want to do, or you can “save face” by posting happy updates and pictures of you going out with your friends
Even though you may be absolutely heartbroken within, Facebook allows you to hide your true feelings from the online world, and from your ex, by manipulating your profile
New media is being utilized as a tool for helping users present a desirable image of themselves, enabling them to save face in difficult situations
Nearly 35% of respondents in a study admitted to using their Facebook status to make someone think that they had plans, even if they did not
Many people find that the only way to really move on from a past relationship is to cut the person out of their life completely
Social media has made this process much more complicated and difficult
In a 2012 study, 48% of the participants stated they had remained friends with their ex on Facebook, and of these people, 88% stated they ‘creeped’ their ex after the breakup
Many digital social networking sites leave behind a trail of a user’s interactions,[158] so deleting content may be an arduous process, more difficult than simply burning or throwing away an entire box of letters, photos, and mementos
[159] Additionally, this content can still remain online
The increasing number of messages and social relationships embedded in SNS also increases the amount of social information demanding a reaction from SNS users
Consequently, SNS users perceive they are giving too much social support to other SNS friends
This dark side of SNS usage is called ‘social overload’
[160] It is caused by the extent of usage, number of friends, subjective social support norms, and type of relationship (online-only vs offline friends) while age has only an indirect effect
The psychological and behavioral consequences of social overload include perceptions of SNS exhaustion, low user satisfaction, and high intentions to reduce or stop using SNS
Social networking services are increasingly being used in legal and criminal investigations
Information posted on sites such as MySpace and Facebook has been used by police (forensic profiling), probation, and university officials to prosecute users of said sites
In some situations, content posted on MySpace has been used in court
Facebook is increasingly being used by school administrations and law enforcement agencies as a source of evidence against student users
This site being the number one online destination for college students, allows users to create profile pages with personal details
These pages can be viewed by other registered users from the same school, which often include resident assistants and campus police who have signed up for the service
[162] One UK police force has sifted pictures from Facebook and arrested some people who had been photographed in a public place holding a weapon such as a knife (having a weapon in a public place is illegal)
Social networking is more recently being used by various government agencies
Social networking tools serve as a quick and easy way for the government to get the opinion of the public and to keep the public updated on their activity, however this comes with a significant risk of abuse, for example to cultivate a culture of fear such as that outlined in Nineteen Eighty-Four or THX-1138
The Centers for Disease Control demonstrated the importance of vaccinations on the popular children’s site Whyville and the National Oceanic and Atmospheric Administration has a virtual island on Second Life where people can explore underground caves or explore the effects of global warming
[164] Likewise, NASA has taken advantage of a few social networking tools, including Twitter and Flickr
The NSA is taking advantage of them all
[165] NASA is using such tools to aid the Review of U
Human Space Flight Plans Committee, whose goal it is to ensure that the nation is on a vigorous and sustainable path to achieving its boldest aspirations in space
The use of social networking services in an enterprise context presents the potential of having a major impact on the world of business and work (Fraser & Dutta 2008)
Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact bases
These networks often act as a customer relationship management tool for companies selling products and services
Companies can also use social networks for advertising in the form of banners and text ads
Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world
Applications for social networking sites have extended toward businesses and brands are creating their own, high functioning sites, a sector known as brand networking
It is the idea that a brand can build its consumer relationship by connecting their consumers to the brand image on a platform that provides them relative content, elements of participation, and a ranking or score system
Brand networking is a new way to capitalize on social trends as a marketing tool
The power of social networks it beginning to permeate into internal culture of businesses where they are finding uses for collaboration, file sharing and knowledge transfer
The term “enterprise social software” is becoming increasingly popular for these types of applications
Many social networks provide an online environment for people to communicate and exchange personal information for dating purposes
Intentions can vary from looking for a one time date, short-term relationships, and long-term relationships
Most of these social networks, just like online dating services, require users to give out certain pieces of information
This usually includes a user’s age, gender, location, interests, and perhaps a picture
Releasing very personal information is usually discouraged for safety reasons
[168] This allows other users to search or be searched by some sort of criteria, but at the same time people can maintain a degree of anonymity similar to most online dating services
Online dating sites are similar to social networks in the sense that users create profiles to meet and communicate with others, but their activities on such sites are for the sole purpose of finding a person of interest to date
Social networks do not necessarily have to be for dating; many users simply use it for keeping in touch with friends, and colleagues
However, an important difference between social networks and online dating services is the fact that online dating sites usually require a fee, where social networks are free
[170] This difference is one of the reasons the online dating industry is seeing a massive decrease in revenue due to many users opting to use social networking services instead
Many popular online dating services such as Match
com, Yahoo Personals, and eHarmony
com are seeing a decrease in users, where social networks like MySpace and Facebook are experiencing an increase in users
The number of Internet users in the United States that visit online dating sites has fallen from a peak of 21% in 2003 to 10% in 2006
[172] Whether it is the cost of the services, the variety of users with different intentions, or any other reason, it is undeniable that social networking sites are quickly becoming the new way to find dates online
The National School Boards Association reports that almost 60% of students who use social networking talk about education topics online, and more than 50% talk specifically about schoolwork
Yet the vast majority of school districts have stringent rules against nearly all forms of social networking during the school day—even though students and parents report few problem behaviors online
Social networks focused on supporting relationships between teachers and their students are now used for learning, educator professional development, and content sharing
HASTAC is a collaborative social network space for new modes of learning and research in higher education, K-12, and lifelong learning; Ning supports teachers; TermWiki, Learn Central,[173] TeachStreet and other sites are being built to foster relationships that include educational blogs, eportfolios, formal and ad hoc communities, as well as communication such as chats, discussion threads, and synchronous forums
These sites also have content sharing and rating features
Social networks are also emerging as online yearbooks, both public and private
One such service is MyYearbook, which allows anyone from the general public to register and connect
A new trend emerging is private label yearbooks accessible only by students, parents, and teachers of a particular school, similar to Facebook’s beginning within Harvard
[citation needed]
The use of virtual currency systems inside social networks create new opportunities for global finance
Hub Culture operates a virtual currency Ven used for global transactions among members, product sales[174] and financial trades in commodities and carbon credits
[175][176] In May 2010, carbon pricing contracts were introduced to the weighted basket of currencies and commodities that determine the floating exchange value of Ven
The introduction of carbon to the calculation price of the currency made Ven the first and only currency that is linked to the environment
Social networks are beginning to be adopted by healthcare professionals as a means to manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and institutions
The advantage of using a dedicated medical social networking site is that all the members are screened against the state licensing board list of practitioners
A new trend is emerging with social networks created to help its members with various physical and mental ailments
[179] For people suffering from life altering diseases, PatientsLikeMe offers its members the chance to connect with others dealing with similar issues and research patient data related to their condition
For alcoholics and addicts, SoberCircle gives people in recovery the ability to communicate with one another and strengthen their recovery through the encouragement of others who can relate to their situation
DailyStrength is also a website that offers support groups for a wide array of topics and conditions, including the support topics offered by PatientsLikeMe and SoberCircle
Some social networks aim to encourage healthy lifestyles in their users
SparkPeople offers community and social networking tools for peer support during weight loss
Fitocracy and QUENTIQ are focused on exercise, enabling users to share their own workouts and comment on those of other users
Social networking sites have recently showed a value in social and political movements
[180] In the Egyptian revolution, Facebook and Twitter both played an allegedly pivotal role in keeping people connected to the revolt
Egyptian activists have credited social networking sites with providing a platform for planning protest and sharing news from Tahrir Square in real time
By presenting a platform for thousands of people to instantaneously share videos of mainly events featuring brutality, social networking can be a vital tool in revolutions
[181] On the flip side, social networks enable government authorities to easily identify, and repress, protestors and dissidents
[citation needed]
Crowdsourcing social media platform, such as Design Contest, Arcbazar, Tongal, combined group of professional freelancers, such as designers, and help them communicate with business owners interested in their suggestion
This process is often used to subdivide tedious work or to fund-raise startup companies and charities, and can also occur offline
There are a number of projects that aim to develop free and open source software to use for social networking services
The projects include Anahita,[183] Diaspora, Appleseed Project,[184] OneSocialWeb,[185] Kune, Friendica and GNU social
These technologies are often referred to as Social engine or Social networking engine software
According to ComScore, up to the end of November 2011, the following top social networking websites that the listed number of unique visitors:[186]


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